The New Old marketing brochure showcases the best of New Old’s custom homes, built at the highest quality, as reflected in this custom booklet with luxury gloss interior pages to highlight the photography and a matte, soft-touch exterior cover finish.

This design won Best Marketing Brochure at the 2019 Charlotte MAME Awards (Major Achievements in Marketing Excellence).

This full-page, inside back cover ad ran in Home Design & Decor Magazine, running in about 40,000 copies.

It won Best Print Ad at the 2019 Charlotte MAME Awards (Major Achievements in Marketing Excellence).

The rebrand of Metropolitan highlights the modern and upscale elements of this mixed-use community. By updating the branding, Metropolitan’s personality is now reflected in it’s leasing materials, putting its best foot forward.

This campaign, spreading from social media, digital and print ads, to on-site signage, advertised Charlotte’s first Southern Living Inspired Home. The home, with proceeds going to charity, will be open for 5 weeks and will also feature an opening gala party.

The re-brand of ArrowPoint II & III is transformative for these buildings, reinvigorating deals. The logo is fresh and clean, with a modern edge, and will attract the tech user ArrowPoint II appeals to, while still bringing a high class vibe to future tenants of ArrowPoint III.

The arrows in the logo don’t just reflect the ‘arrow’ and ‘point’ in the buildings’ name, but ripples in the water, as these two buildings sit on a tranquil pond. They are directed to the right, for forward thinking and innovation. 

With this rebrand, ArrowPoint II & III are moving forward to something greater and new.